Early access ยท First product

A cleaner home for your toothbrush.

A minimalist wall mount designed to lift your electric toothbrush off the counter โ€” reducing clutter, residue, and bathroom mess.

Designed for cleaner counters, calmer routines, and more elegant bathrooms.
Electric toothbrush held on a wall by the minimalist black wall mount
Off the counter. On the wall.Prototype shown
The state of the counter

The world brushes electric. The counter pays for it.

A planet of brushes โ€” and not enough good places to put them.

0+
Americans brush with a power toothbrush
Statista ร— Simmons National Consumer Survey, 2020
0
people in the UK have switched to electric
Oral Health Foundation, National Smile Month survey
$0
global electric toothbrush market in 2024
Grand View Research, 2024

And nearly every one of those brushes lives on a counter โ€” collecting water, residue, and gunk.

Your countertop was never meant to be storage.

Less clutter. Less buildup. More calm.

Designed for the bathroom you actually want.

The problem

The sink was losing.

Electric toothbrushes are brilliant โ€” until they live on your counter. Then the everyday mess begins.

01

Left around the sink

Toothbrushes, chargers, and accessories end up scattered wherever there's space โ€” which is usually right next to the tap.

02

Wet surfaces collect residue

Water pools under handles and stands. Over time it turns into the gunk nobody wants to clean.

03

Counters look messy

Even a tidy bathroom looks busy when the sink area is covered in objects. Visual clutter adds up fast.

04

Routines feel less clean

Brushing should feel fresh and organised โ€” not like reaching into a crowded, damp corner of the counter.

Wall mount viewed from below, holding position on the wall
The solution

Lift the brush. Clear the counter.

A compact wall mount that holds your electric toothbrush upright, elevated, and exactly where you need it.

1

Mount it

Fix the low-profile base to your bathroom wall or tiles, near the sink.

2

Clip your toothbrush in

The flexible cradle holds the handle securely โ€” in and out in one motion.

3

Keep your counter clear

Your toothbrush stays elevated and dry-standing. Your counter stays yours.

Interactive

Scroll to click it together.

You're in control โ€” scroll slowly and watch the mount click into place on the wall.

Off the counter.
No more crowded, cluttered sink edge.
Coming in Black ยท White ยท Blue ยท Grey
Keep scrolling โ€” the page holds while the parts move
Benefits

Small detail. Cleaner routine.

Frees counter space

Reclaim the surface around your sink for the things that belong there.

Helps reduce gunk buildup

Elevated storage means less pooled water and residue under the handle.

Upright and accessible

The brush sits at hand height, ready the moment you need it.

A cleaner bathroom look

One quiet object on the wall instead of five loud ones on the counter.

Minimal, compact design

A small footprint and a low profile that disappears into the room.

Easy daily use

Built for modern electric toothbrush routines โ€” twice a day, every day.

Design philosophy

Designed to disappear into your routine.

Every curve, edge, and surface is made with one goal: to make the bathroom feel less busy. A small product with a quiet presence โ€” built for people who care about clean spaces, simple routines, and considered design.

Good design removes what does not need to be there.

Close-up of the mount's sculpted cradle and backplate
The transformation

From counter clutter to wall-mounted calm.

Before

Counter clutter

Brushes, chargers, tubes, and residue competing for space around the sink.

After

Wall-mounted calm

One brush, elevated. One clear surface. One calmer start to the day.

The two-part mount: wall base plate and flexible toothbrush cradle
Details

Considered, down to the millimetre.

  • TypeWall-mounted toothbrush holder
  • Designed forElectric toothbrushes
  • FootprintCompact โ€” approx. XX ร— XX mm
  • ProfileMinimal, low-projection
  • EnvironmentBathroom-focused design
  • StatusPrototype shown in images

Final dimensions, materials, and finishes will be confirmed at launch.

Meet plaqe.

Named after exactly what your counter shouldn't collect. plaqe is a cleaner standard for oral care organisation โ€” a home for your toothbrush, off the counter and out of the mess.

(say: "plack")

FAQ

Questions, answered.

A minimalist wall mount for electric toothbrushes. It lifts your toothbrush off the counter and holds it upright on the wall โ€” reducing clutter, wet surfaces, and residue around the sink.

It's designed around the handle shape of common electric toothbrushes. A confirmed compatibility list will be published at launch โ€” waitlist members will see it first.

The base fixes flush to the wall with a compact backplate, and the cradle holds the brush. Full mounting options and instructions will be confirmed before launch.

It's designed for the bathroom environment โ€” humidity, splashes, and daily rinsing. Final water-resistance details will be shared with the launch specifications.

The prototype shown is made from a durable, textured polymer. Final production materials and finishes are being refined and will be confirmed at launch.

We're in the final prototype stage. Join the waitlist and you'll get the launch date and early access before anyone else.

Ready for a cleaner counter?

Join the early access list and be first to see the launch.

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